Bank Image: Exposition and Illustration of Correspondence Analysis

Creator(s)

Ugur Yavas
Donald J. Shemwell, East Tennessee State UniversityFollow

Document Type

Article

Publication Date

2-1-1996

Description

Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.

Citation Information

Yavas, Ugur; and Shemwell, Donald J.. 1996. Bank Image: Exposition and Illustration of Correspondence Analysis. International Journal of Bank Marketing. Vol.14(1). 15-21. https://doi.org/10.1108/02652329610105288 ISSN: 0265-2323