Advertising in Saudi Arabia: Content and Regulation
Document Type
Article
Publication Date
1-1-1989
Description
Recent literature in international marketing reveals a substantial growth of interest in marketing communications with notable emphasis on international advertising. Also receiving much notice is the topic of advertising regulation and content as reflected in the nature of advertising messages and appeals. The increasing attention paid to this area is not without reason (Boddewyn, 1982; Neelankavil and Stridsberg, 1979; Boddewyn and Marton, 1978). Regardless of how aggressive marketers may be in their use of advertising, their ultimate succes hinges upon creative ways of matching advertising content with sociocultural norms and legal environments (Peebles and Ryans, 1984; Boddewyn, 1981).
Citation Information
Luqmani, Mushtaq; and Quraeshi, Zahir. 1989. Advertising in Saudi Arabia: Content and Regulation. International Marketing Review. Vol.6(1). https://doi.org/10.1108/EUM0000000001503 ISSN: 0265-1335