Research Note: Students as Subjects in Advertising and Marketing Research

Creator(s)

Ugur Yavas, East Tennessee State University

Document Type

Article

Publication Date

1-1-1994

Citation Information

Yavas, Ugur. 1994. Research Note: Students as Subjects in Advertising and Marketing Research. International Marketing Review. Vol.11(4). 35-43. https://doi.org/10.1108/02651339410069236 ISSN: 0265-1335