The Bases of Power in International Channels

Creator(s)

Ugur Yavas, East Tennessee State University

Document Type

Article

Publication Date

1-1-1998

Citation Information

Yavas, Ugur. 1998. The Bases of Power in International Channels. International Marketing Review. Vol.15(2). 140-150. https://doi.org/10.1108/02651339810212511 ISSN: 0265-1335