Test Marketinjrj: An Exposition

Creator(s)

S. T. Cavusgil, Michigan State University
Ugur Yavas, East Tennessee State University

Document Type

Review

Publication Date

3-1-1987

Citation Information

Cavusgil, S. T.; and Yavas, Ugur. 1987. Test Marketinjrj: An Exposition. Marketing Intelligence andamp; Planning. Vol.5(3). 16-19. https://doi.org/10.1108/eb045751 ISSN: 0263-4503