Front and Back-Stage Strategies in Service Delivery in the Hospitality Industry: A Conceptual Framework

Creator(s)

Ugur Yavas, East Tennessee State University
Mahmoud M. Yasin, East Tennessee State University
Marwan Wafa, University of Southern Indiana

Document Type

Review

Publication Date

12-1-1995

Citation Information

Yavas, Ugur; Yasin, Mahmoud M.; and Wafa, Marwan. 1995. Front and Back-Stage Strategies in Service Delivery in the Hospitality Industry: A Conceptual Framework. Marketing Intelligence andamp; Planning. Vol.13(11). 22-26. https://doi.org/10.1108/02634509510102147 ISSN: 0263-4503