Impact of TV Commercials on Saudi Children's Purchase Behaviour

Creator(s)

Ugur Yavas, East Tennessee State University
Abdulla Abdul-Gader, King Fahd University of Petroleum and Minerals

Document Type

Article

Publication Date

2-1-1993

Citation Information

Yavas, Ugur; and Abdul-Gader, Abdulla. 1993. Impact of TV Commercials on Saudi Children's Purchase Behaviour. Marketing Intelligence andamp; Planning. Vol.11(2). 37-43. https://doi.org/10.1108/02634509310027837 ISSN: 0263-4503