Conducting a Situation Analysis for Volunteer Organizations: An Improved Model
Document Type
Article
Publication Date
11-1-1997
Description
Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time-dependent non-profit organizations. Illustrates a pragmatic tool which a volunteer-dependent organization can use to determine its strengths and weaknesses vis-à-vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis-à-vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage” into a “solid competitive advantage”.
Citation Information
Yavas, Ugur; and Riecken, Glen. 1997. Conducting a Situation Analysis for Volunteer Organizations: An Improved Model. Marketing Intelligence andamp; Planning. Vol.15(6). 265-272. https://doi.org/10.1108/02634509710184848 ISSN: 0263-4503