Family Purchasing Roles in Saudi Arabia: Perspectives From Saudi Wives
Document Type
Article
Publication Date
1-1-1994
Description
With a few notable exceptions, family purchasing behavior in developing countries has received scanty attention from researchers. This study partially fills in the void by empirically examining family purchasing decision roles in Saudi Arabia. An upscale sample of 249 married Saudi women was used in testing seven hypotheses derived from a synthesis of the relevant cross-cultural literature. All seven hypotheses were developed around one outcome variable-who makes the decision-and were examined across three subdecisions (when to buy, where to buy, and how much to pay). Results supported earlier findings that differential role behavior varies according to cultural influences, resource contributions, and decision and product types.
Citation Information
Yavas, Ugur; Babakus, Emin; and Delener, Nejdet. 1994. Family Purchasing Roles in Saudi Arabia: Perspectives From Saudi Wives. Journal of Business Research. Vol.31(1). 75-86. https://doi.org/10.1016/0148-2963(94)90048-5 ISSN: 0148-2963