Intermarket Shopping Behavior and the Small Community: Problems and Prospects of a Widespread Phenomenon
Document Type
Article
Publication Date
12-1-1983
Description
The purpose of this study is to explain intermarket shopping behavior in small communities where everyone, to some degree, is an outshopper. Results of the study suggest that outshopping in small communities is primarily a function of the satisfaction (or dissatisfaction) with local retail facilities.
Citation Information
Samli, A. C.; Riecken, Glen; and Yavas, Ugur. 1983. Intermarket Shopping Behavior and the Small Community: Problems and Prospects of a Widespread Phenomenon. Journal of the Academy of Marketing Science. Vol.11(1-2). 1-14. https://doi.org/10.1007/BF02721857 ISSN: 0092-0703