Can Volunteers Be Targeted?

Creator(s)

Ugur Yavas, King Fahd University of Petroleum and Minerals
Glen Riecken, East Tennessee State University

Document Type

Article

Publication Date

12-1-1985

Description

The usefulness of demographic and attitudinal variables in profiling time donors and nondonors is examined. Time volunteers emerge as similar in profile to money and anatomical-parts donors. From this, implications are derived for increasing time donation by volunteer organizations.

Citation Information

Yavas, Ugur; and Riecken, Glen. 1985. Can Volunteers Be Targeted?. Journal of the Academy of Marketing Science. Vol.13(1-2). 218-228. https://doi.org/10.1007/BF02729716 ISSN: 0092-0703