Cross-Cultural Comparison of Attribute Importance: A Longitudinal Study of Car Purchase Criteria in Saudi Arabia
Document Type
Article
Publication Date
12-1-1990
Citation Information
Al-Abandi, Hasan; Jefri, Omar; Riecken, Glen; and Yavas, Ugur. 1990. Cross-Cultural Comparison of Attribute Importance: A Longitudinal Study of Car Purchase Criteria in Saudi Arabia. der markt. Vol.29(4). 195-201. https://doi.org/10.1007/BF03031875 ISSN: 0025-3863