Congregate Retirement Communities: Exploring the Importance of Services and Activities as Viewed by Residents, Potential Residents, and Administrators
Document Type
Article
Publication Date
1-1-1989
Description
Market researchers traditionally have relied on demographic characteristics as barometers of broad changes in the wants and needs of consumers. Over the last 15 to 20 years, however, marketers have complemented the use of demographic descriptors with the use of lifestyle characteristics in their segmentation efforts. The application of both demographic and lifestyle characteristics is revealing profound marketing implications in the demand for more and varied types of housing and associated activities and services for the elderly segment, those Americans 65 years old and older. We examine a relatively new and innovative class of retirement facility, the congregate living facility.
Citation Information
Cangelosi, J. D.; and McAlhany, J. W.. 1989. Congregate Retirement Communities: Exploring the Importance of Services and Activities as Viewed by Residents, Potential Residents, and Administrators. Journal of Health Care Marketing. Vol.9(1). 48-54. https://pubmed.ncbi.nlm.nih.gov/10292595/ PMID: 10292595 ISSN: 0737-3252