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Degree Name
MFA (Master of Fine Arts)
Program
Digital Media
Date of Award
5-2024
Committee Chair or Co-Chairs
Marty Fitzgerald
Committee Members
Jacy Richardson, Chris Wilson
Abstract
In this dynamic digital landscape, the marriage of motion design and branding has emerged as a powerful tool for businesses looking to captivate and connect with their audiences. Motion design, with its ability to breathe life into static visuals through animation, sound, and interactivity, has become an integral component of modern branding strategies. This paper delves into the author’s approach on creating relationships between a brand and consumer through motion design, exploring techniques used by the industry leaders and implementing them on a creative project.
Document Type
Culminating Experience
Copyright
Copyright by the author.
Recommended Citation
Pulak, Maheen, "Motioning Forward: Exploring the Power of Motion Design in Brand Identity, Influences, and Future Goals" (2024). Master of Fine Arts in Digital Media Culminating Experience. Paper 7. https://dc.etsu.edu/digitalmedia-culminating-experience/7