The Role of Storytelling in Digital Brand Marketing: A Case Study of Tennessee Hills Distillery and Brewstillery

Faculty Mentor

Dr. Chase Mitchell

Mentor Home Department

Media and Communication

Short Abstract

This study explores the impacts of brand storytelling in digital marketing on consumers, specifically evaluating Tennessee Hills Distillery and Brewstillery. The research question I pose is, "How does the brand storytelling of Tennessee Hills impact its consumers?" I am interested to better understand how consumers of the craft beer and spirits sector respond to brand storytelling, and specifically if consumers of Tennessee Hills recognize storytelling as important to their relationship with the company.

Category

Arts and Humanities

Start Date

24-4-2023 10:15 AM

End Date

24-4-2023 10:30 AM

Location

D.P. Culp Center Room 210

This document is currently not available here.

Share

COinS
 
Apr 24th, 10:15 AM Apr 24th, 10:30 AM

The Role of Storytelling in Digital Brand Marketing: A Case Study of Tennessee Hills Distillery and Brewstillery

D.P. Culp Center Room 210

This study explores the impacts of brand storytelling in digital marketing on consumers, specifically evaluating Tennessee Hills Distillery and Brewstillery. The research question I pose is, "How does the brand storytelling of Tennessee Hills impact its consumers?" I am interested to better understand how consumers of the craft beer and spirits sector respond to brand storytelling, and specifically if consumers of Tennessee Hills recognize storytelling as important to their relationship with the company.