Honors Program
Midway Honors, Honors in Business
Date of Award
5-2023
Thesis Professor(s)
Kelly Price
Thesis Professor Department
Management and Marketing
Thesis Reader(s)
Michelle Sullivan
Abstract
Branding through children is a marketing tactic that many organizations and businesses utilize today; but what marketing strategy best carries out a message to the children and their guardians themselves? This thesis examines the different strategies used by for-profit and not-for-profit companies in order to better understand branding through children. It dives into an experiment testing the effectiveness of various marketing approaches and their success of gaining further children at events. The strategies are then dissected into which worked best in order to answer the question, “What branding strategies are most effective for non-profits which focus on children?”
Publisher
East Tennessee State University
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Senter, Bryson and Senter, Bryson Elliott, "Branding Strategies in Non-Profit Organizations" (2023). Undergraduate Honors Theses. Paper 788. https://dc.etsu.edu/honors/788
Copyright
Copyright by the authors.