Honors Program

Midway Honors

Date of Award

5-2023

Thesis Professor(s)

Sonu Mirchandani

Thesis Professor Department

Management and Marketing

Thesis Reader(s)

Michelle Sullivan

Abstract

Social Media Marketing Strategies for Small Businesses: A Comprehensive Guide to Success and Growth, explores the use of social media marketing strategies for small businesses.The purpose of this study is to identify specific strategies, techniques, and best practices for successful social media marketing. Social media has become a powerful marketing tool for businesses to promote their products and services. However, small businesses face unique challenges in the marketing landscape, including limited resources and low marketing budgets. Social media provides a low-cost, highly effective way for small businesses to reach new audiences and communicate with potential customers. With the right strategies, social media can help small businesses build brand awareness, create better customer relationships, and drive sales. By examining marketing analytics from two local startups (Green Llama and Firestarter Mug), implementing dozens of strategies, analyzing research from social media experts, and providing data-proven solutions, this study will help small businesses develop and implement effective social media marketing strategies.

Publisher

East Tennessee State University

Document Type

Honors Thesis - Open Access

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Copyright

Copyright by the authors.

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