Date of Award
Thesis Professor Department
Management and Marketing
Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.
East Tennessee State University
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Chumbley, Perry Kate, "Market Analysis and Strategy Formulation for Appalachian Cast Iron" (2023). Undergraduate Honors Theses. Paper 775. https://dc.etsu.edu/honors/775
Copyright by the authors.
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons