Honors in Business
Date of Award
Thesis Professor Department
Management and Marketing
With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a disadvantage in specific areas.
East Tennessee State University
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
VanDusen, Nikki, "You Don't Know What You Don't Know: A Collection of Challenge and Acceptance from Women Owned Small Businesses in Johnson City, Tennessee" (2023). Undergraduate Honors Theses. Paper 774. https://dc.etsu.edu/honors/774
Copyright by the authors.