You Don't Know What You Don't Know: A Collection of Challenge and Acceptance from Women Owned Small Businesses in Johnson City, Tennessee
Honors in Business
Date of Award
Thesis Professor Department
Management and Marketing
With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a disadvantage in specific areas.
East Tennessee State University
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
VanDusen, Nikki, "You Don't Know What You Don't Know: A Collection of Challenge and Acceptance from Women Owned Small Businesses in Johnson City, Tennessee" (2023). Undergraduate Honors Theses. Paper 774. https://dc.etsu.edu/honors/774
Copyright by the authors.