Honors Program

University Honors

Date of Award


Thesis Professor(s)

Kelly Price-Rhea

Thesis Professor Department

Management and Marketing

Thesis Reader(s)

Lana Becker


Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed to be present, not present, or unable to determine in these online second-hand retail sites. Results showed notable findings including the importance of white space. Based upon the results of this study, managerial implications are offered.


East Tennessee State University

Document Type

Honors Thesis - Open Access

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.


Copyright by the authors.