Date of Award
Thesis Professor Department
Management and Marketing
Kelly Green Atkins
The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.
East Tennessee State University
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Sturgill, Jordan, "Beyond the Castle: An Analysis of the Strategic Implications of Disney+" (2019). Undergraduate Honors Theses. Paper 492. https://dc.etsu.edu/honors/492
Copyright by the authors.