Date of Award
Thesis Professor Department
This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.
East Tennessee State University
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Crockett, Chelsi and Waters, Susan, "Scroll In Color: Examining How Colors in Instagram Pictures Illicit Emotions in Users" (2018). Undergraduate Honors Theses. Paper 438. https://dc.etsu.edu/honors/438
Copyright by the authors.