Honors Program

Honors in Communication Studies

Date of Award

12-2016

Thesis Professor(s)

Andrew Herrmann

Thesis Professor Department

Communication

Thesis Reader(s)

Charles Gorman, C. Wesley Berkley

Abstract

Rhetoric, and therefore persuasion, can be utilized to impact society in profound ways. These communication devices can also be used for more sinister and nefarious purposes that can leave black marks on any society’s history. For the purpose of this rhetorical analysis, I thoroughly investigated three artifacts used by the Monsanto Corporation. This project attempts to show how Monsanto utilizes rhetoric and persuasion to convince consumers their products are safe to purchase, although there is no scientific consensus regarding that safety to humans and the environment. Through an examination of these artifacts, I was able to examine how Monsanto used apologia as image restoration during or after crises

Publisher

East Tennessee State University

Document Type

Honors Thesis - Open Access

Copyright

Copyright by the authors.

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