Honors Program

Midway Honors

Date of Award

12-2011

Thesis Professor(s)

Lise G. Cutshaw

Thesis Professor Department

Communication

Thesis Reader(s)

Mary Alice Basconi, Mauro Palmero

Abstract

This study researched the effects of negative publicity on the performance of professional baseball athletes. Four athletes’ performance statistics were evaluated before a scandal that produced negative publicity, during the height of the negative publicity and after the scrutiny tapered off. Chipper Jones, Wade Boggs, Alex Rodriguez and David Justice were the athletes chosen for the study, and all four athletes experienced a similar scandal and negative publicity about their personal and professional lives. The results showed an effect on performance, but it was not always negative and could not be definitively linked to the negative exposure in the media. This suggests that further research is needed and should be continued on a broader scale.

Document Type

Honors Thesis - Open Access

Copyright

Copyright by the authors.

Included in

Communication Commons

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