Honors Program
Midway Honors
Date of Award
12-2011
Thesis Professor(s)
Lise G. Cutshaw
Thesis Professor Department
Communication
Thesis Reader(s)
Mary Alice Basconi, Mauro Palmero
Abstract
This study researched the effects of negative publicity on the performance of professional baseball athletes. Four athletes’ performance statistics were evaluated before a scandal that produced negative publicity, during the height of the negative publicity and after the scrutiny tapered off. Chipper Jones, Wade Boggs, Alex Rodriguez and David Justice were the athletes chosen for the study, and all four athletes experienced a similar scandal and negative publicity about their personal and professional lives. The results showed an effect on performance, but it was not always negative and could not be definitively linked to the negative exposure in the media. This suggests that further research is needed and should be continued on a broader scale.
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Smallwood, Crystal M., "The Effects of Negative Publicity on the Performance of Professional Baseball Athletes." (2011). Undergraduate Honors Theses. Paper 26. https://dc.etsu.edu/honors/26
Copyright
Copyright by the authors.