Honors Program
Honors in Business
Date of Award
12-2012
Thesis Professor(s)
Doug Dotterweich
Thesis Professor Department
Economics and Finance
Thesis Reader(s)
Jean Stead, Karen Kornweibel
Abstract
Sustainability is quickly becoming one of the hottest topics among green conscious consumers, as well as managers looking to capitalize on the growth of such interests. Wal-Mart, the world’s largest retailer, is currently marketing itself as a pioneer in sustainability, particularly in the retail industry. With innovations such as a Sustainability Index that measures the environmental and social impacts of products stocked by Wal-Mart, the company is currently marketing their efforts as being exceptional among “big box” retailers. However, few studies have tested those claims to determine if they are accurate. The purpose of this research is to gather data about Wal- Mart’s sustainability impacts and determine whether the marketed claims about sustainability programs are as far-reaching as the retailer claims.
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Childress, Andrew, "Wal-Mart: Going Green or Gimmick?" (2012). Undergraduate Honors Theses. Paper 139. https://dc.etsu.edu/honors/139
Copyright
Copyright by the authors.