Greenwashing to Green Innovation in Automotives and Beyond
Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a hybrid sport utility vehicle. In this paper, we examine how Ford emerged from a cloud of greenwashing allegations to become celebrated for its green practices.
Mitchell, Lorianne D.; and Harrison, Dana. 2012. Greenwashing to Green Innovation in Automotives and Beyond. Business Renaissance Quarterly. Vol.7(1). 107-116. http://ssrn.com/abstract=2409951 ISSN: 1930-7462