Document Type
Article
Publication Date
1-1-2015
Description
This study sought to explore a professional sport venue’s use of Corporate social responsibility (CSR) to promote positive social change, by addressing illegal street racing, through events designed for community participation. This study specifically looked at public dragracing events, titled “Street Fights,” held at a professional dragway. The purpose of this study was to 1) examine drivers’ awareness of the event’s social responsibility initiatives with Street Fight events and 2) determine if these initiatives are promoting behavioral changes in drivers. Drivers at Street Fight events were surveyed (n=77, 60% response rate) on their levels of awareness of the venue’s social responsibility initiatives, as well as, the event and venue’s overall influence on positive social change within the community. Results showed that Street Fight racers seem to be aware that the events were created to offer a safe, legal, and affordable place to dragrace. Street Fight racers also indicated they were less likely to engage in excessive speeding on open roadways due to their participation in Street Fight events.
Citation Information
Greene, Amanda E; Dotterweich, Andy; Lhotsky, Gary; and Davis, Jason. 2015. Street Fights: Corporate Social Responsibility and a Dragway's Attempt to Reduce Illegal Street Racing. International Journal of Motorsport Management. Vol.5(1). 25-31. https://scholar.wssu.edu/ijmm/vol5/iss1/1/ ISSN: 2381-3938
Included in
Recreation, Parks and Tourism Administration Commons, Sports Management Commons, Sports Medicine Commons
Copyright Statement
Copyrighted by WSSUScholar. Authors can post the article in a non-commercial open access institutional repository. This document was originally published in International Journal of Motorsport Management.