Technology translation can be achieved through the blending of the sciences and arts in the form of digital imagery. Digital animation and video can be utilized to portray molecular events where the mechanism of action is known but the process occurs at a sub-microscopic level. There needs to be a strong collaboration between scientific advisors and digital artists when creating the animation such that the artistic interpretation of the molecular event conforms to the known and accepted confines of science. The finished animation may be used for information, education or persuasion as entrepreneurial biotechnical companies attempt to find markets, customers and investors interested in their inventions. Educational institutions with programs in the sciences, arts, digital media and medicine need to promote the interaction of students from these disciplines through cross-functional teams and courses. Solutions to problems developed by these teams tend to be broader and more comprehensive than more homogeneous teams.
Palm Springs, CA
Clark, W. Andrew; Cornett, Cher L.; and Hriso, Peter M.. 2005. Linking Art to Science: Digital Media as a Technology Translation Tool. Proceedings 19th Annual USASBE National Conference, Palm Springs, CA. https://drive.google.com/file/d/0B9pflhVOKMWBMk44eHJVWEhVX2M/view?usp=sharing