Document Type

Conference Proceeding

Publication Date


Date Range



Teaching students entrepreneurial skills and the utility of cross-disciplinary teams is difficult if only classroom exercises are employed. In this program, university students worked together with commercial artists and business-persons residing in our declining downtown region to assist in the organization, planning and management of an established regional arts festival and to launch a new feature of the festival based on digital animation. Through experiential learning, students gained an appreciation for “real-life” budgets, deadlines, responsibilities and an appreciation of working on cross-disciplinary teams while the community observed first-hand the benefits of students trained in digital media, entrepreneurship and project management.


Tuscon, AZ

Copyright Statement

Papers published in USASBE Proceedings are not copyrighted. Authors are free to publish the same material in any form in any venue. This document was originally published by the United States Association for Small Business and Entrepreneurship.