Framing Paralympic Sport to Build Audience Interest: The Effects of Priming on Visual Attention and Attitudes
Book Summary: The international nature of the sport industry presents many management challenges and opportunities for sport organisations.
This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.
The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols.
Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.
Smith, Natalie; Zhou, Y.; and Green, B.C.. 2017. Framing Paralympic Sport to Build Audience Interest: The Effects of Priming on Visual Attention and Attitudes. Global Sport Management: Contemporary Issues and Inquiries. 1st ed.. Brenda G. Pitts and James J. Zhang, Eds. New York, NY: Routledge. https://www.amzn.com/113822961X ISBN: 9781138229617