Title

Dispensing a Hearing Aid Brand: What's Important to Audiologists and Their Individual Decision Choice?

Document Type

Article

Publication Date

1-1-2008

Description

Excerpt: How do audiologists decide which manufacturing brand they will use when dispensing hearing aids to patients? Based on ideology and methodology from the field of consumer behavior, this article offers insight into the decision-making processes used by clinical audiologists in today's field of practice. To begin, it is necessary to briefly review recent and relevant trends in this area.

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