Despite Having More Advanced Features, Hearing Aids Hold Line on Retail Price

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Despite the growing popularity of state-of-the-art open-canal mini-BTEs, which were discussed in last month's Cover Story, and the increasing prevalence of advanced hearing aid features, the annual Hearing Journal/Audiology Onlinedispenser survey conducted in January found only small, inflation-appropriate increases in the average retail price of hearing aids over the past 3 years. Specifically, the average price of the hearing aids that participating dispensers reported selling in 2007 was $1986, only marginally higher than the average prices of $1912 and $1868 in 2006 and 2005, respectively.

Retail pricing is just one of many topics addressed in this, the second of two articles reporting the results of the 2008 dispenser survey. The March article focused on a special section of the survey exploring the experiences and attitudes of dispensing audiologists and hearing instrument specialists related to open-canal mini-BTE hearing aids. This article reports key findings from the rest of the Internet survey, which drew valid responses from 418 hearing healthcare professionals, including 291 audiologists and 120 traditional dispensers.