Validation of TAM Model on Social Media Use for Collaborative Learning to Enhance Collaborative Authoring

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Increased impact of technology leads numerous studies to conduct research on the effect of social media on performance. Very limited of such studies have tried to observe and record the use of social media for collaborative learning as a way to improve collaborative authoring. This paper tries to the validation of the technology acceptance model (TAM) on social media use for collaborative learning to enhance collaborative authoring among research students. To achieve the study objective, this paper employed a questionnaire as the main data collection method and distributed it to 1118 responses of various researchers from the Universiti Teknologi Malaysia (UTM) all of whom use social media. The findings were obtained via a quantitative research method, structural equation modeling (SEM-AMOS). The findings from our empirical study indicate that all the hypotheses were supported; we demonstrate that the use of social media positively and significantly related to collaborative authoring through collaborative learning between researchers in higher education. Therefore, the proposed model will help academic and decision-makers formulate the strategies that can encourage students and researchers to use social media to improving collaborative authoring through collaborative learning.