Proclivity to Donate Time: Do Heavy, Moderate, Light, and Nondonors Vary?
This study profiles demographic and sociographic characteristics as well as media habits of heavy, moderate, light, and nondonors to volunteer dependent organizations. Insights gained will help administrators design appropriate courses of action. This becomes very important at a time when volunteer organizations face stiff challenges in attracting donors.
Yavas, Ugur and Riecken, Glen, "Proclivity to Donate Time: Do Heavy, Moderate, Light, and Nondonors Vary?" (2015). ETSU Faculty Works. 583.