Proclivity to Donate Time: Do Heavy, Moderate, Light, and Nondonors Vary?
Document Type
Book Contribution
Publication Date
1-1-2015
Description
This study profiles demographic and sociographic characteristics as well as media habits of heavy, moderate, light, and nondonors to volunteer dependent organizations. Insights gained will help administrators design appropriate courses of action. This becomes very important at a time when volunteer organizations face stiff challenges in attracting donors.
Citation Information
Yavas, Ugur and Riecken, Glen, "Proclivity to Donate Time: Do Heavy, Moderate, Light, and Nondonors Vary?" (2015). ETSU Faculty Works. 583.
https://dc.etsu.edu/etsu-works-2/583
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