Competing for Patients and Profit. Analytical Framework Can Help Marketers Determine the Competitive Strengths and Weaknesses of Hospitals

Creator(s)

U Yavas, East Tennessee State University
D. J. Shemwell

Document Type

Article

Publication Date

1-1-1996

Citation Information

Yavas, U and Shemwell, D. J., "Competing for Patients and Profit. Analytical Framework Can Help Marketers Determine the Competitive Strengths and Weaknesses of Hospitals" (1996). ETSU Faculty Works. 436.
https://dc.etsu.edu/etsu-works-2/436