Degree Name

MA (Master of Arts)


Brand and Media Strategy

Date of Award


Committee Chair or Co-Chairs

Susan E. Waters

Committee Members

Robert Andrew Dunn, Melanie B. Richards


#Thinspiration is an online trend that depicts thin-ideal media content specifically found on the social medium Instagram. The images found under the #thinspiration intend to inspire weight loss while encouraging and/or glorifying dangerous behaviors that are usually attributed to eating disorders including anorexia nervosa (AN), bulimia nervosa (BN) and eating disorder not otherwise specified (EDNOS). This study provides a content analysis of thinspiration imagery on the popular social networking site Instagram. A set of 300 randomly selected images was coded. Images tended to objectify women and sexualize them with a focus on bony and extremely thin women. Results seemed to point to harmful effects and users is the #thinspiration community view and contribute sexually suggestive content that objectifies females. Please be cautious when reading this paper as it includes media that could possibly be a trigger to those dealing with body image or eating disorders.

Document Type

Thesis - unrestricted


Copyright by the authors.