Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World
Degree Name
MA (Master of Arts)
Program
Communication, Professional
Date of Award
5-2014
Committee Chair or Co-Chairs
Robert Andrew Dunn
Committee Members
Kelly Price, Stephen Marshal
Abstract
This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after that pivotal event, that the mentions were more likely to include Michelle Obama, and that Wu received more mentions than Browne. However, support was not obtained for an increase in positive tone of stories after the inauguration.
Document Type
Thesis - unrestricted
Recommended Citation
Fancy, Temitope M., "Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World" (2014). Electronic Theses and Dissertations. Paper 2378. https://dc.etsu.edu/etd/2378
Copyright
Copyright by the authors.