Degree Name
MFA (Master of Fine Arts)
Program
Art
Date of Award
12-2007
Committee Chair or Co-Chairs
M. Wayne Dyer
Committee Members
Catherine A. Murray, David B. Dixon
Abstract
As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention and encourage a response.
Document Type
Thesis - unrestricted
Recommended Citation
Jenkins, Kerry Scott, "Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design." (2007). Electronic Theses and Dissertations. Paper 2068. https://dc.etsu.edu/etd/2068
Copyright
Copyright by the authors.