Honors Program
University Honors
Date of Award
5-2023
Thesis Professor(s)
Kelly Price-Rhea
Thesis Professor Department
Management and Marketing
Thesis Reader(s)
Kelly Atkins
Abstract
Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.
Publisher
East Tennessee State University
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Chumbley, Perry Kate, "Market Analysis and Strategy Formulation for Appalachian Cast Iron" (2023). Undergraduate Honors Theses. Paper 775. https://dc.etsu.edu/honors/775
Copyright
Copyright by the authors.
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons