Honors Program
Honors in Communication Studies
Date of Award
12-2016
Thesis Professor(s)
Andrew Herrmann
Thesis Professor Department
Communication
Thesis Reader(s)
Charles Gorman, C. Wesley Berkley
Abstract
Rhetoric, and therefore persuasion, can be utilized to impact society in profound ways. These communication devices can also be used for more sinister and nefarious purposes that can leave black marks on any society’s history. For the purpose of this rhetorical analysis, I thoroughly investigated three artifacts used by the Monsanto Corporation. This project attempts to show how Monsanto utilizes rhetoric and persuasion to convince consumers their products are safe to purchase, although there is no scientific consensus regarding that safety to humans and the environment. Through an examination of these artifacts, I was able to examine how Monsanto used apologia as image restoration during or after crises
Publisher
East Tennessee State University
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Brannon, Kyle J., "Rhetorical Analysis of Monsanto" (2016). Undergraduate Honors Theses. Paper 360. https://dc.etsu.edu/honors/360
Copyright
Copyright by the authors.
Included in
Critical and Cultural Studies Commons, Organizational Communication Commons, Speech and Rhetorical Studies Commons