Honors Program
University Honors
Date of Award
5-2015
Thesis Professor(s)
Kelly Price-Rhea
Thesis Professor Department
Management and Marketing
Thesis Reader(s)
Joy Wachs, Dana Harrison
Abstract
The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Brian, Jordan, "Segmentation Marketing: A Case Study on Performance Solutions Group, LLC." (2015). Undergraduate Honors Theses. Paper 260. https://dc.etsu.edu/honors/260
Copyright
Copyright by the authors.