MA (Master of Arts)
Brand and Media Strategy
Date of Award
Committee Chair or Co-Chairs
Susan E. Waters
Leslie A. McCallister, Robert A. Dunn
The prospective student-athletes’ use of an online recruiting platform to seek college scholarships has become a norm. College coaches recruit prospective-student athletes often using tools like global personal contacts, on-site recruiting, and online recruiting platforms. Online recruiting platforms offer several services and vary in price. This study examines female student-athlete golfers’ use of the online recruiting platform to seek scholarships from a global perspective. Previous research suggests that prospective student-athletes prefer online recruiting platforms while college coaches often use other outlets which can lead to miscommunication and lost opportunities. The services, price, and usability of 20 sports online recruiting platforms in the United States were examined to find out what is offered to prospective-student athletes. Interviews of NCAA Division I collegiate coaches were conducted to examine the most common recruiting tools used by the coaches and their opinions of the use of online recruiting platforms.
Thesis - embargo
Dobele, Linda, "Female Student-Athlete Golfers’ Use of Online Recruiting Platforms to Seek Scholarships: A Global Perspective" (2021). Electronic Theses and Dissertations. Paper 3910. https://dc.etsu.edu/etd/3910
Copyright by the authors.
Available for download on Friday, April 04, 2025