Degree Name

MA (Master of Arts)

Program

Brand and Media Strategy

Date of Award

5-2020

Committee Chair or Co-Chairs

Susan E. Waters

Committee Members

Anthony Chase Mitchell, Mildred Frances Perreault

Abstract

Sharenting is a new term used to define the action of parents posting about their children online. Social media provides parents with an easy to use outlet for image distribution to all family and friends that simultaneously archives the images into a digital baby book. While convenient, once publicly posted anyone can gain access to the images of the children. Instagram is a favorable social media channel for sharenting. A popular hashtag on Instagram, #letthembelittle, contains 8 million posts dedicated to child imagery. A set of 300 randomly selected images under the hashtag were coded. Images tended to contain personal information such as the child’s name, age, and location. Communication Privacy Management and Uses and Gratifications theories provided the theoretical frameworks for this study. The results suggested a possibly dangerous pattern of parental oversharing that could negatively impact the child and the child’s safety.

Document Type

Thesis - embargo

Copyright

Copyright by the authors.

Available for download on Friday, March 29, 2024

Included in

Social Media Commons

Share

COinS