Degree Name

MA (Master of Arts)


Communication, Professional

Date of Award


Committee Chair or Co-Chairs

Robert Andrew Dunn

Committee Members

Stephen Marshall, Andrew Herrmann


In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook friends. Personality traits were generally shown to be a stronger predictor of self-presentation on social media than gender or self-esteem, because the big five personality traits correspond well with functions of social media.

Document Type

Thesis - unrestricted


Copyright by the authors.