Degree Name
MA (Master of Arts)
Program
Communication, Professional
Date of Award
5-2015
Committee Chair or Co-Chairs
Robert Andrew Dunn
Committee Members
Stephen Marshall, Andrew Herrmann
Abstract
In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook friends. Personality traits were generally shown to be a stronger predictor of self-presentation on social media than gender or self-esteem, because the big five personality traits correspond well with functions of social media.
Document Type
Thesis - unrestricted
Recommended Citation
Zhang, Heng, "Gender, Personality, and Self Esteem as Predictors of Social Media Presentation" (2015). Electronic Theses and Dissertations. Paper 2483. https://dc.etsu.edu/etd/2483
Copyright
Copyright by the authors.
Included in
Communication Technology and New Media Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Mass Communication Commons, Social Media Commons