MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
Stephen W. Marshall
Andrew F. Herrmann, Beichen Liang
China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating a media agenda benchmark for future agenda-setting studies focused doing business in China.
Thesis - unrestricted
Li, Xueyi, "Framing of Business in China: East vs. West" (2013). Electronic Theses and Dissertations. Paper 2276. https://dc.etsu.edu/etd/2276
Copyright by the authors.
Business and Corporate Communications Commons, Chinese Studies Commons, Mass Communication Commons