MA (Master of Arts)
Date of Award
Committee Chair or Co-Chairs
Stephen W. Marshall
Michael McKinney, James J. Mooney
This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.
Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field of public relations contributed to the political and economic transformation. This study adds a Russian perspective to the global theory of public relations and provides practical implications for public relations practitioners that could be the basis for further study concerning typical aspects of public relations in Russia.
Thesis - unrestricted
Ragozina, Inga Lvovna, "The Status of Public Relations in Russia." (2007). Electronic Theses and Dissertations. Paper 2056. https://dc.etsu.edu/etd/2056
Copyright by the authors.