Degree Name

MA (Master of Arts)



Date of Award


Committee Chair or Co-Chairs

Emmett M. Essin III

Committee Members

Elwood D. Watson, Stephen G Fritz


This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and memos from the Lyndon Baines Johnson Presidential Library. Through use of these sources and a number of secondary materials, one is able to witness the period in which the popularity of the Johnson Administration began to experience a downturn.

Document Type

Thesis - unrestricted


Copyright by the authors.