Social Media in Higher Education: Building Mutually Beneficial Student and Institutional Relationships through Social Media.
MS (Master of Science)
Computer and Information Science
Date of Award
Committee Chair or Co-Chairs
Anthony D. Pittarese
Edith Seier, Jessica Keup, Sally S. Lee
Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.
In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal of the research was to determine what aspects of social media use were most effective in reaching the student constituency based on social media usage patterns. The results led to significant observations that aid in the development of social media tactics to reach university and college students.
Thesis - unrestricted
Fuller, Megan L., "Social Media in Higher Education: Building Mutually Beneficial Student and Institutional Relationships through Social Media." (2011). Electronic Theses and Dissertations. Paper 1275. https://dc.etsu.edu/etd/1275
Copyright by the authors.
Communication Technology and New Media Commons, Computer Sciences Commons, Education Commons