Event Title

We've Got A Guide for That: Building a Comprehensive Marketing and Support Framework for IR Services

Presentation Format

Short presentation (30 minutes)

Presentation Topic

Marketing and promotion

Description

Institutional Repository services require continuous, multi-channel promotion and support to attract and retain conferences, journals, and other campus collections. However, given the relative complexity of the services offered, balancing promotional messaging with a clear representation of repository offerings, policies, and procedures can be a challenge. Providing a flexible but robust marketing and support framework is especially important for institutions that rely on non-repository public services personnel to provide front-line promotion of repository services to faculty and administrators.

During this session, we will look at Georgia Southern University's recently-developed Institutional Repository Services LibGuide as a model for providing such a framework (http://georgiasouthern.libguides.com/irservices/overview). This portal simultaneously provides 1) a front-line promotional tool, 2) a client-management tool for setup and support consultations, and 3) a storehouse for repository-related documents, forms, MOUs, and licenses. This portal further integrates with the library's other scholarly communications-related guides, providing seamless representation of these services to patrons.

Participants will use this guide as a jumping-off point to discuss strategies and best practices for mediating institutional repository services, and for integrating repository promotion and support into libraries' broader scholarly communications initiatives.

Location

Sherrod 309

Start Date

1-6-2018 10:45 AM

End Date

1-6-2018 11:15 AM

Keywords

Digital Commons, SelectedWorks, Institutional Repository Services, Service Portals

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Jun 1st, 10:45 AM Jun 1st, 11:15 AM

We've Got A Guide for That: Building a Comprehensive Marketing and Support Framework for IR Services

Sherrod 309

Institutional Repository services require continuous, multi-channel promotion and support to attract and retain conferences, journals, and other campus collections. However, given the relative complexity of the services offered, balancing promotional messaging with a clear representation of repository offerings, policies, and procedures can be a challenge. Providing a flexible but robust marketing and support framework is especially important for institutions that rely on non-repository public services personnel to provide front-line promotion of repository services to faculty and administrators.

During this session, we will look at Georgia Southern University's recently-developed Institutional Repository Services LibGuide as a model for providing such a framework (http://georgiasouthern.libguides.com/irservices/overview). This portal simultaneously provides 1) a front-line promotional tool, 2) a client-management tool for setup and support consultations, and 3) a storehouse for repository-related documents, forms, MOUs, and licenses. This portal further integrates with the library's other scholarly communications-related guides, providing seamless representation of these services to patrons.

Participants will use this guide as a jumping-off point to discuss strategies and best practices for mediating institutional repository services, and for integrating repository promotion and support into libraries' broader scholarly communications initiatives.